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If there is any sort of mantra at STM, it’s to do things better. Do things different. Do things smarter.

We’ve proven that countless times over with our inventive backpacks and ingenious cases that have proven it’s possible to seamlessly blend function with fashion. Suitably inspired, we figured there had to be a better way to illustrate and disseminate the protection and performance features of our products than the tired old demonstration videos that are the go-to of virtually every brand in every business sector, everywhere.

Prime example: the product drop test. In an effort to showcase how our Dux cases stand up to the U.S. Military Standard of 26 drops from a height of 4 feet, we typically had one of our team members stand on a ladder and drop the case in front of some stark, blank wall. No music. No costumes. No imagination. Just a guy dropping a case, repeatedly, for several minutes. Very clinical. Very boring.

So, we opted to turn the drop test video on its head and took a lighter direction with it. Put one our staffers in a tux. Threw in some tunes. Engaged in some snappy dialogue. And created a demo of our best-in-class protective case for tablets that’s enjoyable to watch…while also being informative.

btw, speaking of enjoyment, who doesn't like a good party?

It’s an alternative approach to communicating with customers that we believe is going to have quite an impact.

Comments | Posted in Product News By STM Goods

trendsetters in mARketing

9/02/2018 9:31 AM

Can’t get down to the store to get an up-close look at that new STM backpack?

How about checking out our gear from the comfort of your own home…in 3D, no less! (You can even select one of our packs and “try it on.”)

Through the use of augmented reality, it’s now possible. Simply by downloading our AR app (available on the Mac App Store and Google Play), you can experience STM products in an incredible, never-before-seen way that goes far beyond the 2D experience typically found via digital devices such as mobile phones and laptops. 

At the recent Computer Electronics Show in Las Vegas, we unveiled our new AR app to event attendees, who were blown away at the technology—a combination of computer-generated video and graphics that enhance a real-world setting.

Our next goal is to bring the technology to retailers, helping to enhance the in-store shopping experience for customers by providing detailed views and descriptive explanations of product features.

For now, the AR app is the ideal way for people to enjoy that closer look right on our website. Explore the STM Goods AR Experience now and see for yourself.

Can’t get down to the store to get an up-close look at that new STM backpack?

How about checking out our gear from the comfort of your own home…in 3D, no less! (You can even select one of our packs and “try it on.”)

Through the use of augmented reality, it’s now possible. Simply by downloading our AR app (available on the Mac App Store and Google Play), you can experience STM products in an incredible, never-before-seen way that goes far beyond the 2D experience typically found via digital devices such as mobile phones and laptops. 

At the recent Computer Electronics Show in Las Vegas, we unveiled our new AR app to event attendees, who were blown away at the technology—a combination of computer-generated video and graphics that enhance a real-world setting.

Our next goal is to bring the technology to retailers, helping to enhance the in-store shopping experience for customers by providing detailed views and descriptive explanations of product features.

For now, the AR app is the ideal way for people to enjoy that closer look right on our website. Explore the STM Goods AR Experience now and see for yourself.

Comments | Posted By STM Goods

G’day!

Welcome to the STM Goods blog—our way to keep you up to date on our latest ventures and voyages, as well as any inspired inventions or meditative musings.

First stop: The Entertainment Capital of the World!


They say what happens in Vegas stays in Vegas…but we just can’t. We gotta share the news. Spread the word. Talk about it.

The STM team just got back from a week in Las Vegas, where we shared a booth with our sister company, Element Case, at the Consumer Electronics Show (CES), the world’s preeminent exhibition of new products and technologies. It was a chance to showcase our newest bags, briefs, sleeves, and cases. An occasion to mingle with customers, fans, and industry professionals. But most of all, an opportunity to introduce an exciting new way for people to interact with our products: Augmented Reality (AR).

Taking in hordes of curiosity-seekers eager to check out what we were doing with AR, our booth was the busiest one in the surrounding area at almost any given hour throughout the four-day run of the show. CES is essentially ground zero for everything tech, yet we were the first (and only) brand in our industry to use this groundbreaking technology that creates an interactive “experience” for people to explore the features and benefits of our products.

By downloading a specially-created app available from iTunes and Google Play, visitors to our booth could “see” and learn about various products in our Streets and Stories lines, and even “take a peek” at how a backpack looks on a friend. We’ll be rolling out AR technology to our retailers in the coming months, bringing this same unique shopping experience in-store.

As a company that's built a reputation on being an innovator in our field, we’re excited that AR is helping us make our mark as a pioneer in marketing and promotion, too.

Leave it to a company that specializes in bags to think a little bit out of the box.

Comments | Posted in Trade Show Product News By STM Goods

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